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In 1994, Icebreaker revolutionized the outdoor world by bringing back base layers and clothing made from wool instead of synthetics. But it wasn't the scratchy wool from your childhood—made from pure merino, it was—and is—silky, light, and incredibly comfortable. Merino wool resists odour for days on end, is environmentally friendly, temperature-regulating and stylish: just look at their colours! Icebreaker continues to lead the field in technical wool clothing and highly ethical environmental practice.

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